Our Mission
Our mission is to give people the freedom to live without fear of judgment or unwanted questions about their past. We believe somone's past should never define their future — and everyone deserves to feel confident, comfortable, and in control of how they present themselves. That’s why we created a concealer designed not just to cover, but to empower — with natural, lasting coverage that lets our customers wear what they want, do what they love, and show up in the world on their own terms.
Why Are We Different?
Our long-wear formula is engineered to stay put for up to 12 hours — no matter where your day takes you. A blend of high-performance silicones like Cyclopentasiloxane, Isododecane, and Trimethylsiloxysilicate forms a flexible, breathable film that resists sweat, humidity, and transfer. VP/Eicosene Copolymer and Quaternium-90 Bentonite help lock pigments in place, while skin-loving ingredients like Vitamin E (Tocopherol), Retinol, and Sodium Hyaluronate nourish and hydrate beneath the surface. The result: natural-looking coverage that won’t crack, fade, or slide — even through workouts, hot days, or long nights.